Talk politics.

A US firm:
"Everyone please send us your picture as well as your personal database for facial recognition!"
Everyone:
"What!? This is a violation of my civil rights! Fuck off!"

A Russian firm:
"Everyone please download our new FaceApp and send us a picture as well as click here to agree that we access your personal database, so you can see what you'll look like when you get old!"
Everyone:
"Wooow sooo cooool!"